Intel’s faith is in the hands of the market

In one of the previous posts, I wrote about Flash, and it’s down, now looking at Intel’s mistakes and it makes me wonder, will it be the next in line?

Will this giant, once considered unshakable, go down forgotten in history, joining mammoths like Kodak and Nokia?

How did Intel get into this mess?

It all started long time ago when Intel was the dominant company. A small outsider called AMD was the first company to deliver a x64 architecture processors. So even with Intel having almost unlimited resources, it wasn’t the first company to reach this milestone.

Repetitive mistakes

Intel proof to be unable to learn from its mistake. Fast forward and not ARM was the kind. The market share for mobile devices increased overtime and the share for laptops and PCs decreased. Intel could easily afford to strive in this market, especially taken into an account the dominant role of Qualcomm. Every big and small chip manufacturer would dream to have the choice to purchase from more than one chip manufacturer. But Intel lost its opportunity again like with x64 architecture long time ago.

It seems like the long-term strategy of the company is not so much focused on innovation, but on steady profit. And this is always a loser’s game. Because people demand innovation and if you deliver the same old technology but with a better marketing, sooner or later your consumers will see over your strategy.

Intel promised to deliver 10nm chip manufacture process, and it was later over and over again.

IBM’s sad story

Intel’s mistakes seem more like a re-run of an IBM mistake done long time ago. Remember the time when IBM delivered processors to Apple?

Well, IBM refuses to fix some issues in their processors, and this made Apple extremely frustrated. So much that they decided to switch over and choose Intel instead. Fast forward and we arrived to 2020, where 5G is the new king. Intel’s ability to deliver a new chip providing 5G capability leads Apple to choose alternatives.

These actions related to Intel repeats one pattern, when chip manufacturer cannot deliver on their promise their customers feel anxious and look for alternatives.

What should Intel do?

Going forward, Intel must fix their mistake. They must focus their resources on innovation and show that they can’t be ignored when it comes to chip manufacturing.

Remember Zoom, they become so successful, because they understood the market and they were always one step ahead of the competition.

This is Intel’s job, and it’s biggest mistake. By ignoring innovation and leading the market and changing user’s expectations, Intel joined the faith of soon to be lost and forgotten market leaders.

There is still time to change the course of development. Intel still has a lot of resources. Opening the thunderbolt standard was a good start and attracts more people to this standard, which was associated with Apple computers. The next step for the company is to lead the industry to the 6G and enter to the mobile chip maker’s market.