These days the news is flooded with USA and China and their seemingly never ending dispute.


It started just like a game, USA wasn’t happy with the Chinese big surplus in the trade with USA and they wanted a fair fight. Many American companies are using factories in China to produce goods and it was curious to see what will happen. There are interesting side effects in this never ending dispute.

Appeal no more!

The first side effect was the market share of Apple in China. Initially Apple was considered as a luxury brand and it had a very nice margin in one of the highest growing economy in the world. It was a win-win situation. Apple was assembling their phones in China and the Chinese were buying lots of phones. It was a very passionate relationship.

I even read a story somewhere that a man thought it was a romantic to give as a wedding gift to his girlfriend a heart-shaped structure made from iPhones.

After the beginning of the trade war, Apple lost its appeal and many corporations and citizens of China are turning their backs to Apple’s products and are moving towards products made in China. Here the biggest winners are their home brands. The brands such as Huawei, ZTE and OnePlus.

At the moment, the whole relationship between Apple and China seems more like a custody trial and not like a romantic relationship like it once was. And in such situations, the Apple response was imminent.

According to TechCrunch:


Apple is moving their production back to the USA. It is early to make any prediction about what this will mean for the future of the company and its presence in the Chinese market, however this seems like a clear trend. Pro-western countries being discourage by the protectionism of the Chinese market and are moving away from it.

The bigger question remains, is this the right move for Apple, or the top management knows something that we don’t. If in the long run the relationship between China and USA remains unchanged, this will be a winning move for Apple, otherwise this could cost them billions of dollars, market share.




Aleks Vladimriov is a Senior Software Developer, recognized Project Manager and Soft-skilled trainer and a coach.

Aleks Vladimirov

Solution Engineering Manager at Thales | Senior IT Professional | Startup Mentor and Product Manager

Aleks is experienced Product Manager with an engineer background and over 10 years of experience as a software developer. He works with different governments and is responsible for negotiation features and requirements, understanding the customers’ needs and supporting the senior management with regular reports and analysis. He held various positions starting as a software developer, moving to a team leader and software architect.

He strives in waterfall and agile environment alike. He is certified Scrum Master and Prince2 Practitioner and he knows how to design business processes and help teams optimize their work.
During his tenure, he had to wear many hats, prioritizing business requirements, delegating work and mentoring team members, creating mockups with Balsamiq, providing MS Project plan to the senior management.

He had worked in many international teams, located in the same city or distributed in different countries and continents. He had been a team leader of cross functional international team of 8 people.

In his current position, he is very much client focused. He has excellent presentation skills.
He delivers training sessions on presentation skills and leadership and he had helped hundred of people to improve their presentation skills.

He is also interested in creating more positive changes in the workplace by using entrepreneurship skills.
He had won startup competition where his team had validated and develop a business idea from scratch.

In his free time, he writes in his blog about effective product development.

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