I am a big fan of IKEA! They went to a market which is very conservative and transform it for the better! There are only few companies in the world where their name is worldwide recognized and part of the international culture.

There are McDonalds, Google, Amazon, Walmart, but until IKEA there wasn’t a recognized company in the furniture sector.

Why it took so long for the furniture sector?

The problem in this sector is the mindset. Twenty years ago, our home was considered as an extension to our image. We used our home for celebrations, inviting colleagues and bosses and for networking. There is a lot of emphasis on quality, style and brands.

But the time changed! We become more mobile. If you were born in one country it become the new normal to live for a while in a new city or new country as well. This new mindset opened a new opportunity that wasn’t available before.

What did I learn from this book?

Great Ikea by Elen Lewis
My rating: 3 of 5 stars

This was the first book I read about a specific brand like IKEA, so I didn’t know what to expect from it. I was fascinating to learn more about the founder of the company, about his philosophy and how this brand change the way people think about furniture and not the other way around, i like the end of the book, because there was analyzes of the threads the company should overcome in order to be a sustainable brand.

I think the writing style of the author could be more “straight on the point”, instead of repeating in different pages what was written before that.

Hope to read more from this series.

View all my reviews

Aleks Vladimriov Profile picture

Aleks Vladimirov

Technical Project Manager at Thales | Entrepreneur and Facilitator | Prince2, PSMI, Soft-Skills Trainer, DTM

Alek has vast experience in Software Development as well as Project Management and training session designing and delivering.

He had been part of the Toastmaster organization and had achieved the highest award Distinguished Toastmaster(DTM)

He is certified as Scrum Master and Prince 2 Practitioner.

He is leading multiple non-profit initiatives related to training and entrepreneurship.

  1. Sonu May 25, 2012 at 3:59 pm

    Don’t ask me !!! I so much love their products. So praticcal and they get old and become even more beautiful … Thank God, around Paris, we have 4 big and large Ikeas, but I don’t have a car anymore to go there easily, so each trip gets even more exotic. Argh …

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